About us - mimijumi

About us

About mimijumi

mimijumi is a design driven company that specialises in simple, safe and natural products for the modern family. Through the design and production of infant care essentials, mimijumi products are made for both baby and parent to create the most natural experience possible.

This design is based on the psychological dynamics of feeding/soothing items as transitional objects. The benefits of breastfeeding are well known, but breastfeeding is not always practical in today's society. Created with input from designers, mothers, nurses, physicians, and lactation experts, mimijumi's first product the Very Hungry bottle was conceived as a natural, modern and stylish complement to breastfeeding.

Here you can find out who we are, what gets us out of bed in the morning, how we make our products and what we are excited about.


Vision

mimijumi specialises in the design and production of infant care products. mimijumi was founded in January 2008 by two psychiatrists and an industrial designer with the goal of creating new products that will revolutionise the parenting process.

Every detail on a mimijumi product is considered and crafted with high attention to detail resulting in the best quality possible. This thinking and the craftsmanship required to create our products are part of the mimijumi DNA that includes the design and engineering process, all printed collateral, manufacturing of the tools all the way to the final product on the shelf.

mimijumi takes the consideration and craft of analog design processes and translates these into the digital world. By that, mimijumi creates its very own visual appearance that looks shockingly quiet yet refined. All this effort is spent to attract customers that are willing to see more than a couple coloured surfaces, customers that won't believe the common flattened, low resolution design standard available on the market. Instead, these customers will understand the quality and craft of the purchased product.


Brand


Logo

Our logo mark identifies us in the world, and reflects the goals and spirit of our brand. It is both a symbol and logo mark reflecting the joyful and emotional experience of parenthood. 

The dots of the i’s seem to jump happily over the mark which adds a humorous flavour. The soft typeface reflects human friendliness while the merged letters play up the notion of refinement that creates a recognisable look.


Happy drop

The Happy Drop and Stork were designed by Dan Stiles, a Portland-based artist known for his rock posters for recording artists like Sigur Ros, Feist and many more.

The Happy Drop and Stork act as standalone items that enhance the brand message and tone. The two elements are the first of a set of characters that allow for some fun and scope to play around with.


Stork

Patterns in print or moulded into the product are only some of the creative options these two characters can be used for.

Currently, Happy Drop and Stork are used on postcards, packaging and in brand campaigns.


Manufacturing

Every detail on a mimijumi product is considered and crafted with high attention to detail. This thinking and the craftsmanship required to create our products are part of the mimijumi DNA -- from the design and engineering process to the manufacturing of all the tools.

At mimijumi we are dedicated to your baby's health and well-being. All mimijumi bottles are BPA and latex-free, and exceed EU standards on safety. In our continued effort to produce the safest baby bottles in the world, we are now producing our baby bottles in one of the cleanest facilities in the world. As of 2011, all production has been moved to a European facility known for their best practices and clean production standards.