I don’t know about you, but these days I’m hearing I need to ditch everything from my mascara to my body lotion to storage containers and cleaning supplies. Many friends have bought in (and taking me with them) to their biz of hawking a safer, better, more natural, chemical-free alternative to virtually everything. I keep trying to convince my husband that all these new memberships and monthly charges are SO worth it to keep our family and children from literally DYING from exposure to all these “environmental hazards”. He doesn’t seem to have the same sense of urgency… weird.
“Our parents didn’t use these fandangled micro cloths, Jen.”
“Why can’t we just buy the regular toothpaste?”
“You want me to do what with that oil?”
Yawn. He’ll thank me later when his life is extended due to my consistent cleaning of his side of the room with my handy dandy chemical killing cloth, thanks to the power of mere water! Not to mention the organic fruit packed in glass containers he’s eaten for lunch the last three years in a row, or the calming scents pumped into our home that help him relax and simultaneously eliminate bacteria. Whatever, man.
Many of us are not only label stalking our personal care and household products, but especially our baby essentials like wipes, toys and soaps. Depending upon if you do a combination of breastfeeding and bottle feeding, or strictly bottle feeding, babies may use their bottles up to 1500 times in her first year. Whether it's five times or 1500, making sure what's in baby's mouth is vital.
For years, many independent researchers and organizations have advocated the US government urge companies to discontinue use of harmful chemicals found in plastics. The concern is that after products have been worn in high heat dishwashers, or have even been hand washed but well loved, dangerous chemicals leach and cause Estrogenic Activity (EA). Layman’s? EA causes bodily reactions that mimic contact with the hormone estrogen, which as mimijumi shared from in-depth research on its safe baby bottles, can cause cancer and are known to harm the development of the brain and other major organs. Of course big money and interests curtailed regulation of personal product plastic production, keeping clear data and financing contrary stats silent (Mother Jones has an extensive report on this history). But finally, as of 2012, the FDA no longer allows bisphenol A (BPA) in baby bottles, sippy cups or infant formula packaging. CNN reports the FDA followed suit after manufacturers adopted safer chemicals to replace BPA. Win, right?
Not quite. Unfortunately, many have gone to bisphenol B (BPS) -- the evil twin of BPA -- as an alternative, leaving us seemingly right where we started. Not to mention hundreds of no-good substances that are still perfectly legal to be added to our babes’ bottles and other plastics. The FDA tends to take an “innocent until proven guilty” stance, which works great for the accused, but not so great for consumers, when there are so many special interests to bypass and hoops to jump through in order to bring the truth to light.
Europe to the rescue! Turns out Europe doesn’t just bring us amazing perfumes, chocolate and movie dreamboats -- Jude Law, Colin Farrell, Daniel Craig, anyone? -- but also safer standards for baby bottles. The European Union (EU) has banned exactly 564 harmful chemicals that have no business in our baby’s bottles. BPA. BPS. DDT. Beta HCH. EDB...
Oh. Em. Gee.
So what hope is there for American mamas and babies? mimijumi, although they don’t have to, puts quality where baby’s mouth is and bans all 564 chemicals on the EU’s list. Because baby deserves best.
mimijumi is all about helping moms make the best choices for their babies. The company’s unique breastfeeding bottle is an amazing example of what it means to choose a safe product. Truly. No super dramatic hyperbole about it. That leaves mom feeling confident that her baby is getting the best. After all, that’s what your mascara and essential oils promise, right? Of course you want the same for your little one.
mimijumi CEO, Brendan Collins, said in a statement on the company’s safe bottles, "Because nothing is more important than your child's safety, mimijumi goes the extra mile to use materials that are completely free of all the chemicals you know (BPA, BPS, Phthalates, Latex and Lead) and 559 other chemicals you don't know. Our mission is to make the best and safest bottles on the market, so you can use them with complete peace of mind."
mimijumi wants what’s best for your baby because you do. We’re all doing the best we can... mimijumi thinks we can do better when it comes to baby’s bottle.
What you clean with, apply to your face, fill the air with or pack in your silly hubby’s lunch is up to you ;)